Brand Guidelines
How to use the NewGround assets to maintain our brand principles
Logo Files
Brand Fonts
HEADINGS
URW DIN
This is a heading.
URW DIN
Weight: 600
Style: Normal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
BODY COPY
URW DIN
This is body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
URW DIN
Weight: 300
Style: Normal
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890(,.;:?!$&*)
Brand Colors
NewGround Blue
#00ACCD
NewGround Grey
#636466
NewGround Black
#191919
Bright White
#FFFFFF
Purple Gradient #5A4788 – #195C89
Blue Gradient #195C89 – #02ADCC