The Challenge
Located in the greater Minneapolis-St. Paul, MN area, City & County Credit Union is a forward-thinking organization that seeks to serve its members with a more personal and innovative approach to banking.
City & County Credit Union
Prototypes + Rollouts / Strategy → Design → Build → Interiors / Multiple Locations
The Journey
Through market studies, NewGround vetted existing properties for strategic effectiveness and also aided in land acquisition of new locations. Therefore, when it came time for execution, design and architecture came together to create open, friendly areas that encourage human interaction. The bright color palette of the brand is enhanced by spaces that are bathed in natural light. This conveys energy and optimism.
The Destination
In conclusion, increased performance quickly followed for the branches that underwent transformation. CCCU continues to expand and update their entire system with the help of NewGround.
