# NewGround

> NewGround (newground.com), operating as NewGround International, is a turnkey strategy, design, build, and interiors firm that helps brands plan, design, and construct innovative branded spaces. Founded in 1913, the company partners with businesses across the financial, retail, and hospitality industries to deliver groundbreaking physical environments — from bank branches and credit unions to retail showrooms, corporate workplaces, and hospitality venues.

NewGround's clients include Starbucks, Dior, Panda Express, Blue Nile, Springhill Suites, and numerous financial institutions such as CFG Bank, BellCo, TTCU, and Greater Texas Credit Union.

## Offerings

NewGround provides four core service areas, which can be used individually or in combination:

- [Strategy](https://www.newground.com/strategy/): Business, brand, and location alignment to prepare clients for growth and transformation. Includes Business Transformation, Workplace Strategies, Discovery, Growth Strategies, Brand Alignment, and Network Transformation.
- [Design](https://www.newground.com/design/): Architecture, engineering, and interior design services. Includes Programming, Architecture & Engineering, Interior Design, and Environmental Graphic Design.
- [Build](https://www.newground.com/build/): Project and construction management. Includes Construction Management and Design/Build delivery.
- [Interiors](https://www.newground.com/interiors/): End-to-end interior execution. Includes Furniture, Fixtures & Equipment (FF&E), Procurement, Environmental Graphics Fabrication and Installation, and Technology integration.

## Expertise / Project Types

- [Workplaces](https://www.newground.com/workplaces/): Corporate and institutional workspace design and build — state-of-the-art offices and employee environments.
- [Prototypes](https://www.newground.com/prototypes/): Development of scalable branch or retail prototypes designed for rollout and growth.
- [Rollouts](https://www.newground.com/rollouts/): Multi-site execution of branded spaces at scale, accelerating brand expansion.
- [Renovations](https://www.newground.com/renovations/): Updating and transforming existing spaces to meet current brand standards and goals.

## Industries Served

- Financial institutions (banks, credit unions)
- Retail
- Hospitality (hotels, restaurants, cafes)
- Corporate workplaces

## Key URLs

- [Homepage](https://www.newground.com/): Overview of NewGround's services and capabilities.
- [About Us](https://www.newground.com/about-us/): Company background, mission, and philosophy.
- [Our People](https://www.newground.com/our-people/): Leadership and team profiles.
- [Locations](https://www.newground.com/our-locations/): Office and operational locations.
- [Projects](https://www.newground.com/projects/): Portfolio of completed work across industries.
- [Insights](https://www.newground.com/insights/): Articles, thought leadership, and industry perspectives.
- [Careers](https://www.newground.com/careers/): Open positions and company culture information.
- [Connect](https://www.newground.com/connect/): Contact form to start a conversation with NewGround.

## Strategy Sub-pages

- [Business Transformation](https://www.newground.com/strategy/business-transformation/)
- [Workplace Strategies](https://www.newground.com/strategy/workplace-strategies/)
- [Discovery](https://www.newground.com/strategy/discovery/)
- [Growth Strategies](https://www.newground.com/strategy/growth-strategies/)
- [Brand Alignment](https://www.newground.com/strategy/branding/)
- [Network Transformation](https://www.newground.com/strategy/network-transformation/)
- [Environmental Graphic Design](https://www.newground.com/strategy/environmental-graphic-design/)
- [Environmental Graphics Fabrication and Installation](https://www.newground.com/strategy/environmental-graphics-fabrication-and-installation/)

## Design Sub-pages

- [Programming](https://www.newground.com/design/programming/)
- [Architecture & Engineering](https://www.newground.com/design/architecture-and-engineering/)
- [Interior Design](https://www.newground.com/interior-design/)

## Build Sub-pages

- [Construction Management](https://www.newground.com/build/construction-management/)
- [Design/Build](https://www.newground.com/build/design-build/)

## Interiors Sub-pages

- [Furniture, Fixtures, and Equipment](https://www.newground.com/interiors/furniture-fixtures-and-equipment/)
- [Procurement](https://www.newground.com/interiors/procurement/)
- [Technology](https://www.newground.com/interiors/technology/)

## About

- **Full name**: NewGround International
- **Website**: https://www.newground.com
- **Founded**: 1913
- **Type**: Private, B2B professional services / design-build firm
- **Social**: [@newground](https://twitter.com/newground) on X; [NewGroundIntl](https://www.facebook.com/NewGroundIntl) on Facebook