Thought Leadership
As the first design-build firm and the premium design-only firm for financial institutions, we have a unique perspective when it comes to our category. Through research and interviews with NewGround's Subject Matter Experts, we provide insights covering our industry's latest trends. Check out our thought leadership articles to learn more.
Total Transformation: How To Engage Differently
Written by Jeff Winter, SVP of Marketing and Amanda Jasper, Communications Coordinator – NewGround Transformation can manifest itself in...
Read MoreCan Experiential Strategy and Design Lead to Higher Growth for Credit Unions?
Executive Summary Dr. William G. Dean, Scott Florini, and Evan Briddle The purpose of this white paper is to examine...
Read MoreUsing the Knowledge Pyramid to Develop Personas for Successful Business Design
In this white paper, you will learn how to leverage your data and information to better understand the consumers you...
Read MoreInterior Design: The Architecture of Tomorrow
DATCU Headquarters | Dallas, TX Let’s face it: everyone wants to live and work in beautiful buildings. It all comes...
Read MorePods, cash bars, and teller lines: the battle of banking options
In today’s modern banking world, designs and technology change rapidly, along with the growing needs of consumers. Financial institutions are...
Read MoreThe TTCU Story: Future proofing design
It’s every credit union’s dream to achieve so much success that even their headquarters building runs out of space. How...
Read MorePurpose Driven Design: Aligning Brand, Place, and Culture
When it comes to successful service delivery, alignment is perhaps the most important strategy you can invoke in your organization....
Read MoreTechnology Takeover: Trends in the Banking World
With automation and technology on the rise, it may seem like humans are having fewer and fewer quality interactions with...
Read MoreDigital Experience Center Considerations
With advancing technology and evolving consumer behavior, digital experience centers (i.e., call/contact centers) are becoming more important in the financial...
Read MoreNewGround: A Member of US Green Building Council
Designing Environmentally Friendly Spaces More than ever, the effect of our lifestyle on the environment is taken into consideration, and...
Read MoreConnecting Communities: Unite Through Design
As the world changes, so do the needs of the people in our communities. A common attribute that both NewGround...
Read MoreDARE TO DESIGN: GROW | ALIGN | TRANSFORM
Our world is in a perpetual state of metamorphosis. Thanks to our evolving economic conditions, high client expectations, and rapid...
Read MoreReel In The Fish: How to Grow Your Business
In the sea of competition, what can you do to catch the most fish? It takes as much effort to...
Read MoreFurniture Buying Power
Furniture systems are a crucial component in every headquarters building. The way those systems interact with the space around them...
Read MoreGen Z Rules the Design World
Move over, Millennials. Generation Z is coming of age, now representing one-quarter of the population. Financial institutions need to work...
Read MoreKeeping Design in Mind: How to Think Like a Designer
Our world is in a constant state of metamorphosis. Thanks to our ever-changing economic conditions, heightened client expectations, and rapid...
Read MoreInspire your employees: Designing for explosive staff engagement
How can you design a space that excites and inspires your staff and makes them enjoy working for you? We...
Read MoreWomen in FIs
March is the month of women. Women's History Month is an annual declared month that highlights the contributions of women to...
Read MoreWhy Your Sales Team Needs a Bootcamp
Sales boot camps are a great sequel to any initial training provided by a company. They focus in on ways...
Read MorePiercing the Mask of Leadership
Every organization is faced with the challenges of knowledge sharing amongst its leadership team. As technology rapidly advances, generational gaps...
Read MoreDesigning for Security and Privacy
The old model of banking is disappearing fast. The traditional branch layout we’re so used to—formal offices, platform desks, and...
Read More4 Signs You’ve Outgrown Your HQ
Most headquarters require updates every 15 to 20 years, but the rapid advancement of technology is shortening the life of...
Read More3 Things to Consider Before Splitting Your Headquarters into Multiple Offices
Every growing organization eventually gets to the point where they realize they’re running outof space. Often, the response is a...
Read MoreFuture-proofing Your Office for the Next Generation
When building a new corporate office for your brand, you’re leaving a legacy for future generations. A typical office design...
Read MoreDesigning Headquarters: Create Your Culture
Think about it: you spend most of your life working. Forget boring, old office spaces. Would you consider your headquarters...
Read MoreDesigning Headquarters: Flex your space
Headquarters are the nerve centers in any organization. They house many strategic departments, including management, HR, IT, call centers, and...
Read MoreDesigning and Delivering Headquarters: NewGround’s Projects Showcased
At NewGround, we look at a company holistically, taking Brand, Place, and Culture into consideration to build the perfect headquarters...
Read MoreDesigning and Delivering Branches: NewGround’s Exceptional Work Highlighted
Designing and Delivering Branches: NewGround’s Exceptional Work Highlighted NewGround takes pride in knowing we can help a financial institution (FI)...
Read MoreLessons from the Hamburger: Remodel to be Remarkable
Believe it or not, the banking industry can learn a thing or two from the fast food industry. How is...
Read MoreRemain a player in the game — will your bank make the millennial cut?
By Jeff Winter, SVP NewGround and Amanda Jasper Millennials in the U.S. will control an estimated $7 trillion in assets...
Read MoreBrand loyalty, lust, & love—how millennial’s love personalized banking
By Jeff Winter, SVP NewGround and Amanda Jasper Only 66% of Millennials visited a physical bank branch within the past...
Read MoreCome one, come all | targeting millennials and beyond in banking
By Jeff Winter, SVP NewGround and Amanda Jasper Millennials are destined to change the world as we know it… And...
Read MoreCan experiential strategy and design lead to higher growth for banks
Executive Summary Dr. William G. Dean, Scott Florini, and Evan Briddle Bank branches encompass many elements that influence overall performance....
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