Mike Crane
Chief Operating Officer
Financial
Retail
Hospitality
Workplaces
Prototypes
Rollouts
Renovations
BEFORE YOU BUILD, CONSIDER THIS
A well-designed, well-built space is essential for your business’s growth—it’s what sets the tone for new-consumer buy-in, customer/ member loyalty, and employee collaboration. But few leaders set up their retail rollouts for success.
By the end of their build-outs, many leaders realize their spaces feel inconsistent, or their timelines were extended due to unforeseen hurdles.
HOW SHOULD PEOPLE FEEL?
One of the most important aspects of a new retail build-out is how a brand gets applied to the space. The logos, colors, messaging, photography, and graphics you use help your consumers know that they’re in the right place, regardless of which location they’re visiting.
But your brand also includes subtle, multisensory experiences from walk-in to check-out: lighting, layout, textures, furniture, music, and even scent.
All of these brand elements subconsciously synthesize in your consumers’ minds and create a powerful emotional association with your business (for better or for worse).