Dear Andrew,

You are probably wondering why you are getting all of this attention from NewGround. We have watched you grow and acquire several banks over the past years. We tend to align with institutions like yours that are Groundbreakers and looking to differentiate themselves from the typical banks.

With your acquisitions and growth, you have likely outgrown your existing HQ from a pure space perspective, but probably also from a culture perspective. Your HQ can be more than a place to work for your employees. It should be in alignment with your brand, it should assist you in recruiting new employees and it should project the type of environment to potential acquisition targets that they could envision themselves being a part of.

With the right expertise and thoughtful design, the HQ can transcend from just being an office to a space that enlivens all five senses, carries its weight in attracting and retaining talent, and provides the type of physical and cultural environment that is attractive to banks that are open to being acquired. It can be a space that people are proud to claim that they work there. It can be more.