The Journey
As with many of our projects, NewGround started with strategy and a Discovery Session with CFG Bank executives and key decision makers. Originally, space projections came back revealing the opposite of what CFG Bank claimed they wanted: a cramped space with no room for employees to collaborate or grow. NewGround pushed back, encouraging CFG Bank to try new, innovative ideas and truly embrace what it means to be a Groundbreaker. After another round of brainstorming, CFG Bank and NewGround were able to help craft ideas for a space that would use innovative technology, modern employee amenities, and a fun atmosphere to make employees excited to come to work. Furthermore, a full furniture tour through Chicago that displayed the MillerKnoll options available to them inspired CFG Bank to craft the best space for the employees they possibly could.
Using virtual headset technology, CFG Bank was able to understand the scope and layout of the design options and make changes throughout the design process. They settled on an industrial, cozy, and comforting feel, leveraging NewGround’s retail capabilities and experience to craft a space that would feel welcoming to employees, as if they were stepping foot into a coffee shop instead of just an office building. Designers, environmental graphic specialists, and interior design specialists all worked together to include details that would pay homage to the Baltimore community and the employees themselves. Modular wall systems, multi-use and future-proofed walls and spaces to allow for further growth, local artist graphics, and flexible, customizable office spaces were all designed step-by-step into the space. Natural light was also greatly important to CFG Bank, as the old office had little to no nature light. Light was carefully calculated within the space so that it could continue to connect high-traffic areas and make individual workstations bright and open.
CFG Bank also wanted to incorporate unique elements into the space that would engage their employees not just on a professional level, but on a personal, fun level too. They wanted it to be a fun place to work, where employees could take breaks to enjoy themselves. NewGround designed collaborative and engaging spaces throughout the building to accomplish this, such as community areas, break rooms, game rooms, and even a golf simulator. In addition to these spaces being excellent community areas for employees to relax in, some of these spaces are also equipped with the technology needed to hold large meetings. CFG Bank also created an entirely unique concept: a hidden lounge built within the space. This “hidden lounge” is hidden behind a piece of artwork, and once inside, allows employees to relax and chat comfortably. It’s a unique focal piece that highlights CFG Bank’s hip and modern approach to style and branding.
