Retail, Branch, and Hospitality Prototypes
Prototypes: Designed to Scale. Designed for Growth. Designed for “wow.”
Plan, Design, and Build
Prototypes that elevate the standard for your retail, branch, hospitality, flagship, or other in-person experience. Then grow wherever your opportunities take you.
Your Brand, Applied
Plan, design, and build a prototype to ensure every location across your network feels and looks uniquely yet consistently like you.
No one knows what tomorrow holds. But our team will help you plan wisely, see around the corner, and design a prototype adaptable enough to evolve with your needs.
One Team, One Process, Start to Finish
Choose what you need for a successful prototype: our deep discovery process. Proprietary research tools. And collaborative business, brand, design, and construction specialists.
Develop and Deploy Your Branded Kit of Parts
We can help choose and create — then procure and install — every element of your interiors: furniture, fabric, graphics, digital signage with custom-created content, and more.
Groundbreaking Brands, Groundbreaking Prototypes
Prototypes: Your Brand's
Future, Made Visible
Engage your consumers. Move your brand forward. Create the physical manifestation of your brand’s promise and experience. Plan, design, and build rollout-ready prototypes with the firm that’s been innovating retail spaces — and the consumer experience — since 1913.
Our Customizable Process
Fit our team to your organization’s ambitions and goals. Choose one, a few, or all of our services to accomplish your vision.
Business, Brand, and Location Alignment
Our strategy-first approach means we start on a foundation of collaboration. We work with you to ensure your design and build projects align with your vision and stimulate growth.
Architecture, Engineering, and Interior Design
Three disciplines work together to translate your brand into spaces that feel like you, inspire your people, and help meet your objectives.
Project Management and Construction Management
We bring our expertise to your location, working with and managing local General Contractors. We coordinate the project (and help you mitigate risk) so you can focus on the big picture.
Environments, Technology, Furniture & Fixtures
Our turnkey Interiors solution prepares your space to experience to the last detail. Leverage our furniture dealership with access to 60+ open-line furniture manufacturers including MillerKnoll.
Beyond Tradition: Innovation in Retail Branches is the Key to Survival
Let’s be honest – traditional branches are going extinct. Some financial institutions operate under the belief that physical retail branches are no longer needed at all, and that consumers are perfectly fine with utilizing digital technology and innovation to meet all their banking needs. They’re half right. While traditional retail branches are no longer necessary for many modern consumers, innovative branches that embrace new ideas and philosophies are experiencing business growth. It’s not about eliminating branches – it’s about innovating them to adapt to modern consumers’ preferences and needs. To initiate this process, however, financial institutions must follow four key attributes for success.
"I walk into the space and my jaw drops."
What Groundbreakers Are Saying About
NewGround's Prototype Expertise
“It is an extraordinary and unique space that brings our brand to life visually, texturally, and experientially.”