Retail, Branch, and Hospitality Prototypes

Prototypes: Designed to Scale. Designed for Growth. Designed for “wow.”

Plan, Design, and Build
Your Prototype

Prototypes that elevate the standard for your retail, branch, hospitality, flagship, or other in-person experience. Then grow wherever your opportunities take you.

Your Brand, Applied

Plan, design, and build a prototype to ensure every location across your network feels and looks uniquely yet consistently like you.

Get Future-Proof,
Flexible Designs

No one knows what tomorrow holds. But our team will help you plan wisely, see around the corner, and design a prototype adaptable enough to evolve with your needs.

One Team, One Process, Start to Finish

Choose what you need for a successful prototype: our deep discovery process. Proprietary research tools. And collaborative business, brand, design, and construction specialists.

Develop and Deploy Your Branded Kit of Parts

We can help choose and create — then procure and install — every element of your interiors: furniture, fabric, graphics, digital signage with custom-created content, and more.

Groundbreaking Brands, Groundbreaking Prototypes

Blue Nile logo
Bellco credit union logo

Prototypes: Your Brand's
Future, Made Visible

Engage your consumers. Move your brand forward. Create the physical manifestation of your brand’s promise and experience. Plan, design, and build rollout-ready prototypes with the firm that’s been innovating retail spaces — and the consumer experience — since 1913.

Our Customizable Process

Fit our team to your organization’s ambitions and goals. Choose one, a few, or all of our services to accomplish your vision.


Business, Brand, and Location Alignment

Our strategy-first approach means we start on a foundation of collaboration. We work with you to ensure your design and build projects align with your vision and stimulate growth.


Architecture, Engineering, and Interior Design

Three disciplines work together to translate your brand into spaces that feel like you, inspire your people, and help meet your objectives.


Project Management and Construction Management

We bring our expertise to your location, working with and managing local General Contractors. We coordinate the project (and help you mitigate risk) so you can focus on the big picture.


Environments, Technology, Furniture & Fixtures

Our turnkey Interiors solution prepares your space to experience to the last detail. Leverage our furniture dealership with access to 60+ open-line furniture manufacturers including MillerKnoll.

black and white image of windows, lighting, and screen on a stone wall with the words Beyond Tradition Innovation in Retail Branches is the Key to Survival

Beyond Tradition: Innovation in Retail Branches is the Key to Survival

Let’s be honest – traditional branches are going extinct. Some financial institutions operate under the belief that physical retail branches are no longer needed at all, and that consumers are perfectly fine with utilizing digital technology and innovation to meet all their banking needs. They’re half right. While traditional retail branches are no longer necessary for many modern consumers, innovative branches that embrace new ideas and philosophies are experiencing business growth. It’s not about eliminating branches – it’s about innovating them to adapt to modern consumers’ preferences and needs. To initiate this process, however, financial institutions must follow four key attributes for success.

"I walk into the space and my jaw drops."

What Groundbreakers Are Saying About
NewGround's Prototype Expertise

“It is an extraordinary and unique space that brings our brand to life visually, texturally, and experientially.”

Danielle Falconer

VP Marketing

Our Designs


Following Strategy First as a North Star in Prototype Designs

Read More

The Power of the Prototype: Embracing Change

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More Ways to Build Your Vision


panda express signage and logo on the exterior of a building


a conference room renovation with long table, several chairs, a large screen on the wall and a branded graphic wall