Explore Our Designs

Flagship Experiences

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Prototype Design

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Blue Nile

Retail Rollouts

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We Plan, Design, and Build Branded Spaces

With over 100 years of experience, we align brand, place, and culture in branded spaces across North America.


We have deep expertise in creating the branches of the future and flagship headquarters that deliver on the promise of leading financial and corporate brands.

NewGround Research Institute

Research that elevates the next generation of design.

Our research gives us the insights to solve pressing challenges and develop a holistic understanding of the connections between design, business, and human experience. Check out our thought leadership articles and white papers to learn more.

Explore Our Research



How Financial Institutions can Adapt to Hybrid Work Environments

As new technologies continue to reshape the way we work, many banks and financial institutions...

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Is it Time to Refresh Your Branch Design?

It can be difficult for financial institutions to decide when it’s the right time to...

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NewGround: Your One-Stop Shop from Strategy to Sustainability

At NewGround, we know that design is only one piece of the puzzle. That's why...

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Let’s discuss your vision.

Progressing from aspiration to reality starts with a conversation.