Mabrey Bank

Flagship Experiences

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Blue Nile

Retail Prototyping & Rollouts

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The Police Credit Union

Next Generation Headquarters

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Atlantic Central Branch Transformation

Prototype Design

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Delivering the Next Generation of Design

We transform financial institutions and corporations into immersive experiences that generate measurable return on investment.


We have deep expertise in creating the branches of the future and flagship headquarters that deliver on the promise of leading financial and corporate brands.

NewGround Research Institute

Research that elevates the next generation of design.

Our research gives us the insights to solve pressing challenges and develop a holistic understanding of the connections between design, business, and human experience. Check out our thought leadership articles and white papers to learn more.

Explore Our Research



Press Release
U.S. Eagle Federal Credit Union Celebrates Groundbreaking

NewGround to deliver its fourth new prototypical branch facility among 10-year partnership FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., April 12, 2021–NewGround,...

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Press Release
NewGround Breaks Ground on Union Square Mortgage Center

New facility to be complete by November 2021 CHESTERFIELD, Mo., February 17, 2021–NewGround, a St. Louis-based innovative architecture, design, and...

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Press Release
NewGround Promotes Adrian Ledbetter to Project Executive

Ledbetter to provide leadership, direction for all aspects of construction CHESTERFIELD, Mo., February 2, 2021–NewGround, a St. Louis-based innovative architecture,...

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Progressing from aspiration to reality starts with a conversation.