Mabrey Bank

Flagship Experiences

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Blue Nile

Retail Prototyping & Rollouts

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The Police Credit Union

Next Generation Headquarters

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U.S. Eagle Federal Credit Union

Prototype Design

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Delivering the Next Generation of Design

We transform financial institutions and corporations into immersive experiences that generate measurable return on investment.


We have deep expertise in creating the branches of the future and flagship headquarters that deliver on the promise of leading financial and corporate brands.

NewGround Research Institute

Research that elevates the next generation of design.

Our research gives us the insights to solve pressing challenges and develop a holistic understanding of the connections between design, business, and human experience. Check out our thought leadership articles and white papers to learn more.

Explore Our Research



Our CEO Kevin Blair has been featured as St. Louis Business Journal’s Character Feature of the month!

In his interview, Kevin dives into his deeply-rooted history serving financial institutions, giving him a powerful edge by knowing the...

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Bankers Prep for Return to Headquarters As Work-From-Home Continues

NewGround’s President and CEO Kevin Blair has been featured in The Financial Brand! In his interview, Blair discusses the need...

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Press Release
Rosedale Federal Savings & Loan Association Renovates New Flagship Branch

Towson branch complete with a refreshed new design FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., April 27, 2021–NewGround, a St. Louis-based innovative...

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Let’s discuss your vision.

Progressing from aspiration to reality starts with a conversation.