Blue Nile

Retail Prototyping & Rollouts

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Flagship Experiences

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Next Generation Headquarters

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Prototype Design

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We Plan, Design, and Build Branded Spaces™

With over 100 years of experience, we align brand, place, and culture in branded spaces across North America.


We have deep expertise in creating the branches of the future and flagship headquarters that deliver on the promise of leading financial and corporate brands.

NewGround Research Institute

Research that elevates the next generation of design.

Our research gives us the insights to solve pressing challenges and develop a holistic understanding of the connections between design, business, and human experience. Check out our thought leadership articles and white papers to learn more.

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Press Release
NewGround Completes Fort Sill Federal Credit Union’s Headquarters

Efficient, sustainable design incorporates branded environmental package  FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., August 31, 2021–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently celebrated the...

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Press Release
NewGround Receives Top Architecture Firm Nomination from the St. Louis Business Journal

NewGround is excited to be listed as one of the largest architecture firms by the St. Louis Business Journal! Click...

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Press Release
NewGround Celebrates HFS Federal Credit Union Groundbreaking on New Headquarters

New Hilo corporate facility to accommodate massive credit union growth FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., July 9, 2021–NewGround, a St....

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