We Plan, Design, and Build Branded Spaces™
With over 100 years of experience, we align brand, place, and culture in branded spaces across North America.
We have deep expertise in creating the branches of the future and flagship headquarters that deliver on the promise of leading financial and corporate brands.
NewGround Research Institute
Research that elevates the next generation of design.
Our research gives us the insights to solve pressing challenges and develop a holistic understanding of the connections between design, business, and human experience. Check out our thought leadership articles and white papers to learn more.Explore Our Research
How Financial Institutions can Adapt to Hybrid Work Environments
As new technologies continue to reshape the way we work, many banks and financial institutions...Read More
Is it Time to Refresh Your Branch Design?
It can be difficult for financial institutions to decide when it’s the right time to...Read More
NewGround: Your One-Stop Shop from Strategy to Sustainability
At NewGround, we know that design is only one piece of the puzzle. That's why...Read More
Let’s discuss your vision.
Progressing from aspiration to reality starts with a conversation.Connect