Retail: Strategy, Design, Build, and Interiors

100+ years of imagining, prototyping, and rolling out retail spaces. Get our team on your team.

We Plan, Design, and Build
Retail Experiences.

Retail is all about creating experiences that connect with people and deliver on your brand’s promise.

NewGround’s specialized retail experts prototype and roll out retail experiences for brands across verticals: Fashion and automotive. Jewelry and fast casual. Financial and mixed-use developments.

What can we create together?

Why Retail Brands
Choose NewGround

Make Bold Moves with Confidence

We’ve been creating — and innovating — retail experiences since 1913. Get our 100+ years of design/build knowledge across 15,000+ completed projects.

Create Your Branded Experience

Whether you’re starting from scratch or have established standards to uphold, we create designs that will bring your brand to life, whatever the space.

Move at the Pace of
Your Industry

Get help meeting your goals: Volume and velocity. Timeline and budget. All with a team that values excellence, communication, and collaborative problem-solving.

Meet Your Single-Source Provider

One comprehensive, integrated project-delivery team means your Strategy, Design, Build, and Interiors solution can begin (and end) with one phone call.

Retailers Who Chose

Blue Nile logo
Panda Express Chinese Kitchen logo
Oil Changers logo
Starbucks logo

Services We Provide


Business, Brand, and Location Alignment

Imagine your future. Prepare for growth. Plan for success.


Get the insight you need to take action. Optimize your existing store network or plan a new one. We can help you design your real estate footprint using data and analytics through our proprietary tools and team recommendations.

  • Demographic Analysis
  • Site Selection
  • Market Segmentation
  • Project Feasibility
  • Much more


Architecture, Engineering, and Interior Design

Translate your brand into places.


Retail isn’t a one-size-fits-all endeavor. Our team can help you deliver a full range of projects, whether transforming existing spaces or starting from the ground up.

  • Prototyping
  • Renovations
  • Conversions
  • Tenant Improvements
  • Test Fits
  • Core and Shell
  • In-House MEP Consultants


Project Management and Construction Management

Build with confidence: Local resources. Global expertise.


Let us help you remove every potential roadblock. With our architects, engineers, designers, and construction experts working together, our team can collaborate with you to meet your timeline and budget.

  • Cost Estimating & Budgeting
  • Pre-Construction Services
  • Owner’s Representation
  • Bidding and Contractor Management
  • Permitting and Scheduling
  • Program Management


Environments, Technology, Furniture & Fixtures

Your space: Ready to experience, to the last detail.

Our turnkey Interiors solution allows you to create and procure a complete kit of parts, fully realize your brand, and get 100% launch-ready. Plus, benefit from our discount buying power through 60+ open-line furniture manufacturers including MillerKnoll.
  • Furniture and Fixtures
  • Procurement
  • Environmental Fabrication and Installation
  • Graphic Design Fabrication and Installation
  • Technology Integration
  • Digital Signage and Content

Let's Connect

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Our Expertise


Create flexible, tech-friendly, experiential corporate spaces. Foster connection, collaboration, and success — in every sector.

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exterior of corporate workplace building design
Blue Nile retail storefront with full glass doors and full length windows


Our project management team helps you move quickly, meet challenges, create high-quality and scalable rollout packages, and take advantage of available resources and cost-saving opportunities.

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Whether designing a retail space, flagship, or another branded experience, our prototypes enable you to scale fast, embody your value propositions, engage your people, and stay ahead of the curve.

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US Eagle Financial Credit Union building prototype
Libro Credit Union building front


Transform your spaces and ensure every physical location reflects your brand identity and priorities for tomorrow — while turning heads today.

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Brick & Mortar-fied: The Journey of Blue Nile

Digital markets and physical retail markets, while intricately connected, also pose wildly different challenges. Updating and adapting a brand from a digital space to a physical place is challenging. Branding must be kept consistent with what digital customers know and love, but a brand is more than just a color, pattern, or logo. For Blue Nile, beginning this journey was daunting and challenging, but worth it to create a vibrant atmosphere and showroom their customers love.

“I can attest to the success this new and improved design has had on wowing our established customers and attracting new customers.”

What Groundbreakers Are Saying About

“It is an extraordinary and unique space that brings our brand to life…I walk into the space and my jaw drops.”

Danielle Falconer

VP Marketing

Our Work


Crafting Experiential Retail Spaces for Meaningful Connections

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Design and Tech Synergize to Elevate Retail Experiences

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Transforming Retail Spaces: How Strategic Assessment Drives Performance and Growth

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More Ways to Build Your Vision


Blue Nile retail space with blue store fixtures, and blue wall backdrops


panda express signage and logo on the exterior of a retail space building


a conference room renovation with long table, several chairs, a large screen on the wall and a branded graphic wall