We help brands plan, design, and build innovative spaces that turn heads and accelerate growth.
We Serve Groundbreakers
Groundbreaking isn’t just an event. It’s who you are and what you do.
You see possibilities where others see problems—roadways where others see dead ends.
So do we.
With NewGround International, you can combine your groundbreaking vision with the innovation, experience, and team to make it happen.
Choose NewGround International
100+ Years of Innovation
With clients of all sizes across a variety of verticals, we’ve been helping pace-setting brands set trends and defy expectations since 1913.
One Team, Start to Finish
Everything you need to take your vision from dream to done. We’re your single-source provider: strategy, design, build, interiors.
Build a Brand Experience
More than buildings and interiors. We create one-of-a-kind experiences so you can draw more people in and keep them coming back.
Create strategies and spaces that align your goals with your people—those you work with and serve.
We keep communication channels open, ask hard questions, and tackle your challenges with you.
Tech-savvy, experiential corporate space — built to foster connection, collaboration, and growth.
The look. The layout. The experience. It should all work together to draw people in and keep them returning.
Need to roll out your brand across locations? With NewGround, you can use any combination of our offerings or get our single, turnkey experience.
Transform existing spaces into on-brand, flexible, experiential environments.
What we mean when we say "Groundbreakers"
Groundbreakers — and the brands they represent — come in all shapes and sizes. They're leaders who choose progress over stagnation. They think locally and globally. And they're leaders, not just of business plans and processes, but real people whose success matters to them.
We've met Groundbreakers at international banks and community credit unions. Industry-defining restaurant chains and boutique hotels. Fashion brands and real estate developers. Leaders like you.
Wherever you're innovating, we want to help.
Innovating since 1913
We started by outfitting — then designing and building — financial institutions. Since our founding, we’ve invented the modern branch format, pioneered the drive-through, introduced retailing, merchandising, and digital signage to modern banking, and introduced the first-ever universal banker at Umpqua Bank.
But we also designed the original Howard Johnson orange roof. Created the brand for 1-800-Flowers. Developed the prototype for clicks-to-bricks jewelry retailer Blue Nile. Built a fast-paced retail rollout team for brands like Starbucks and Dior. And so much more.
Today, with offices in St. Louis, Chicago, Waterloo, Denver, and Vancouver, we continue to provide strategy-first design/build services for corporate workplaces and retail locations across industries worldwide.
Our Core Values are at the Heart of Everything We Do
There is nothing more thrilling for us than to see our clients and employees succeed. Our business is about transforming big goals into achievements that our clients and people celebrate.
Our talented team members are driven from within to be the best in the industry. We have a deep passion for strategy and a knack for flawlessly executing the smallest details.
We think beyond the present to where your organization is going. Combining research with creativity, we bring the spaces of the future into reality today.
We build spaces that foster human connection and believe that the best ideas result from the collision of different perspectives.
Openness, clarity, and transparency are critical to building and maintaining successful relationships. We take the time to communicate and listen with care.
The NewGround Team
Local Resources. Global Expertise.
At NewGround International, we’re architects and engineers. Business and brand strategists. Interior designers and builders.
We collaborate with innovative brands that want to do more than build buildings or open new spaces. We work with pacesetters positioned to speed their brand into the future.
The NewGround Way: Aligning Brand, Place, and Culture
A building isn’t just a company’s physical presence. It can define your conversation with consumers, your employees, and the community.
You should only break ground once you’ve uncovered a groundbreaking solution that aligns this new place with your brand and culture. In doing so, something extraordinary happens.
You create a space that facilitates engaging experiences for consumers and your employees by shaping how a space makes you feel.