Assiniboine Credit Union

Prototypes + Renovations + Rollouts / Strategy → Design → Interiors / 4,000 SQ. FT.

The Challenge

In October 2019, Assiniboine Credit Union (ACU) obtained one of the most exciting spaces in the city of Winnipeg, True North Square, which overlooks a high traffic area that frequently hosts public gatherings and sporting events on a jumbo screen. Assiniboine wanted a fresh concept from a new design partner with expertise in credit union design trends and a different perspective for the branch in this mixed-use development.

The Journey

The task was to create, develop, and build a new 4,000 square foot branded prototype flagship branch within a fast-tracked, seven-month timeframe. In the midst of the construction process, the pandemic hit. A limited number of supplies delayed the project a few weeks – but the project team never stopped working. Construction pressed on to ensure Assiniboine’s deadline was met.

Strengthening Assiniboine’s brand with a presence in a new, exciting market, NewGround provided discovery, design, furniture, and construction management services for this dynamic, member-centric branded space.

The Destination

The facility is now an architectural masterpiece with an open concept floor plan, neutral finishes with pops of their signature orange color, consulting and hoteling areas, and a greenery living wall showcasing Assiniboine’s logo and brand.