Dear Mr. Westbrook,
I am writing to introduce you to NewGround International, a firm that leads the industry in designing and building innovative headquarters and operational spaces exclusively for financial institutions.
With over a decade of leadership at HomeTrust, your commitment to growth and community impact is evident. We’ve taken note of the bank’s recent regional headquarters initiative in Charlotte and commend your forward-looking approach to facility planning.
After stopping by last week, it’s clear that the current headquarters in downtown Asheville, while long-serving, may be due for reimagining. We’re curious to understand the bank’s long-term vision for this location and its ongoing commitment to the city of Asheville. Is there a desire to remain rooted downtown, or might other opportunities be under consideration?
At NewGround, we believe a bank’s headquarters should be more than just a place where employees come to work—it should be an environment that fosters connection, improves corporate culture, and inspires performance. Through intentional design, a headquarters can become an experience that delights all five senses, supports employee well-being, and expresses the brand’s identity to both staff and community.
We would welcome the opportunity to learn more about the Bank’s goals and explore how NewGround can support your vision.
Thank you for your time and consideration. I hope we might connect for a conversation in the near future.
"It is an extraordinary and unique space that brings our brand to life. You walk off the pages of our website and walk into our space, and it’s a completely seamless experience."
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At NewGround, we believe in a strategy-first approach.
NewGroundcan help your organization formulate and execute productive strategies that apply market researchand data analysis to your organization’s unique value proposition and consumer offerings. Our industry experts empower financial institutions to develop strategies that complement their strengths and address their weaknesses.
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