Service / BRANDing SERVICES

Branding Services

Helping you understand your core audience and tailoring your brand and identity to reach their needs.

Who are you?

Your brand is the framework through which all your consumer interactions are made. From lead generation to conversion and every service your organization offers, your brand should provide guiding principles for how you operate. It should also communicate your core values and help consumers understand what to expect when they do business with you.

Our process

Brand Strategy Blueprint

We can help you find your Essence, the intersection of your external and internal identity, then shape it into a powerful brand that you can bring to life throughout your branded spaces.

Discovery

Strategy

naming

development

expression

rollout

Begin your Journey

Discovery

Existing Research

New Consumer Research

Site Visits

Internal Research

Naming Workshop

Branding Workshop

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Determine your plan

Strategy

Name Strategy - Development & Approval

Brand Strategy - Development & Approval

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Identify who You are

Naming

Name Creation

Three Naming Rounds

Trademark Search

Name Recommendation

BOD Approval

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build your brand

Development

Logo Design

Color Palette

Brand Look & Feel

Corporate Identity

Brand Guidelines Manual

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Create your Environment

Expression

Environmental Application

Website/Mobile App

Digital Ads

Traditional Advertising

Collateral

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Show the World

Rollout

Internal

Retail Deployment

Launch Campaign

Ongoing Campaigns

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YOUR NEW BRAND

Capture your essence.

The team at NewGround has developed the ultimate guide for defining, shaping, and differentiating brands. We start with strategy, applying a cohesive approach for branding, naming, and graphic asset development. Once development is complete, your new or revised brand will be used to develop an External Brand. This includes the brand promise, personality, and modes of expression, including environmental application, websites, ads, and sales collateral. Next, we help clients identify their Internal Brand, starting with cultural artifacts, leading to behavior which in turn produce desired results. We do this by helping clients understand their most pressing needs to improve internal culture and their established cultural norms, crafting an actionable internal cultural blueprint that can be communicated to and adopted by your staff. This way, we help you capture the essence of your brand, applying it to your marketing, physical spaces and operations.

Let’s discuss your vision.

Progressing from aspiration to reality starts with a conversation.