Digital Signage and Innovative Branch Design for Consumer Engagement

If you want to create a worthwhile in-person banking experience, you have to focus on effective customer and member engagement. Financial institutions are making moves to enhance the overall consumer experience to gain a competitive advantage. As a result, digital signage has emerged as a powerful tool for flexible and compelling consumer engagement. From product advertisements to live financial data, digital signage offers endless possibilities to inform, educate, and delight consumers.

Leverage Digital Signage for Consumer Education and Engagement

Digital signage presents an innovative way for banks and credit unions to share valuable information with consumers in real-time. By displaying product advertisements, tutorials, financial insights, and current interest rates, financial institutions can empower consumers to make informed decisions about their finances. Additionally, social media feeds, event calendars, and local weather updates can enrich the overall banking experience, keeping consumers engaged and informed while they wait for assistance.

Additionally, informative displays such as wayfinding signage play a crucial role in guiding visitors throughout the branch seamlessly. By strategically placing digital signage at key touchpoints, banks can streamline visitor flow and enhance navigation, ensuring a positive and efficient in-branch experience for all consumers.

Embody Brand Identity with Dynamic Signage and Lighting

Distinct branding sets financial institutions apart from competition and fosters a strong connection with consumers. By integrating digital signage into the branch design, banks and credit unions can showcase their brand personality and values in creative and memorable ways. Whether through vibrant digital displays, interactive kiosks, or custom content, digital signage serves to reinforce brand identity and create lasting impressions on consumers.

Digital signage is revolutionizing banking experiences along with programmable lighting solutions, evident in the innovative approach of RDG with their client FNBO. The Kaleidoscope Branch showcases the power of dynamic design through a 160-foot point-supported glass cavity wall, internally illuminated by colored RGB LED lights. Patterns such as native prairie grass and flora appear on the glass connecting the branch to its natural setting.

This visually striking feature not only blends seamlessly with the surrounding environment but also serves as a unique branding element, setting the branch apart from traditional designs. Complemented by rich, dark wood tones in the interior, the branch exudes a blend of modernity and tradition, reflecting the institution’s commitment to innovation while maintaining its heritage.

Our work: Find out how NewGround helped design a new Smart Service Centre for North Peace Savings & Credit Union (NPSCU), complete with video banking capabilities.

Drive Sustainability

In addition to enhancing consumer engagement, digital signage can contribute to sustainability efforts by reducing paper waste and energy consumption associated with traditional signage. By transitioning to digital displays, financial institutions can reduce their environmental footprint while delivering effective visitor experiences. From energy-efficient LED screens to cloud-based content management systems, digital signage technology offers a sustainable solution for modern banking environments.

As the demand for sustainable banking solutions continues to grow, NewGround remains committed to helping financial institutions innovate and thrive in the digital age. By leveraging digital signage, embracing innovative interior design, and embracing sustainable practices, banks and credit unions can elevate the consumer experience and build lasting connections with their customers and members.

Partner with NewGround for Next-Level Design Solutions

At NewGround, we understand the importance of effective design in driving consumer engagement and loyalty. With our expertise in innovative interior design, digital signage solutions, and sustainable practices, we empower financial institutions to create dynamic and immersive branch experiences that resonate with consumers. Contact us today to explore how we can transform your bank branches into vibrant hubs of consumer engagement and innovation.

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