service / Design

Architecture

Bring your brand to life with physical spaces that create immersive consumer experiences and maximize performance.

Offerings

Branch Retail Transformation
Prototype Design/Development
Retail Design

Branch Retail Transformation

Transform your retail spaces to align with evolving consumer expectations and your organization’s strategic goals.

  • Your Branch Retail Transformation can be tailored to a single legacy location or can be developed to refresh your entire branch system
  • We create a plan to deploy your solution to your network

Prototype Design/Development

Create an innovative, unique, branded consumer experience across your branch network system while facilitating a consistent, repeatable, branded model.

  • The process begins with a Discovery Session with your key stakeholders and our architects and interior designers. We will conduct structured exercises that have a proven track record of success in helping us glean the insights needed to conceptualize your ideal space
  • These repeatable models can be executed as new builds and/or retroactively applied to your existing branches

Retail Design

Create retail environments that enhance each step in your consumer’s journey.

  • Our services encompass projects of all sizes, from Discovery Sessions, architectural services, and our retail environmental team, Studio One25 
  • We strategically highlight your products and services in a way that aligns with your  overall brand and performance goals
  • Deliver your brand promise at every point of interaction, along with consumer journey, including ITMs, ATMs, cash recyclers, tech bars, hospitality centers, and more
100+
years in design/build experience
15,000+
facilities completed
200 sq ft
to 200,000 sq ft spaces

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Related

Projects

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Reliant Bank
Tennessee
Field & Main Bank
Cynthiana, KY
City & County Credit Union
Minnesota
FirstOntario Credit Union
Ontario
Chartway Federal Credit Union
Nationwide
Atlantic Central Branch Transformation
Canada
Greater Texas Credit Union
Arlington, TX
FNB Bank
Kentucky

Latest

Insights

View All Thought Leadership
Press Release
2/18/20
Education First FCU Celebrates Ribbon Cutting

Rosedale branch reopens its doors with a new design CHESTERFIELD, Mo., February 18, 2020–NewGround, a St. Louis-based innovative architecture, design,...

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Press Release
2/11/20
Visit NewGround LIVE at CUNA

Business development team to introduce refreshed menu-based services CHESTERFIELD, Mo., February 11, 2020–NewGround, a St. Louis-based innovative architecture, design, and...

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Press Release
1/24/20
NewGround’s Marketing Team Receives New Titles

Realignment of team reflects firm’s refreshed brand CHESTERFIELD, Mo., January 24, 2020–NewGround, a St. Louis-based innovative architecture, design, and project...

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