First Federal Bank of Louisiana Hosts Groundbreaking Ceremony

NewGround will design, deliver new Alexandria branch


CHESTERFIELD, Mo., May 16, 2019–NewGround, a St. Louis-based innovative architecture, design, and delivery firm, recently celebrated the groundbreaking for First Federal Bank of Louisiana’s new flagship branch in Alexandria, La.

A relocation of their existing facility in the area, the new 6,350 square foot space includes a full-service branch and commercial lending suite. Housing a large training room and 10-person conference room, the branch will also feature a cash bar with a seated consulting area that will double to serve customers with disabilities. The waiting area includes a hospitality bar and digital wall to educate and entertain customers.

An additional 830 square foot drive-up canopy offers four lanes, with one lane solely dedicated to an ATM and one designated as a commercial lane.

The expansion with this newest branch aligns First Federal Bank of Louisiana’s strategy to further grow its Alexandria market to improve convenience while offering unique amenities.

NewGround services for the project will include architecture, interior design, retail design, and project management.

“Since 1949, we have established 17 branches in 11 communities, and we are proud to reinforce our roots in the Alexandria community,” said Julie Miller, Marketing Director of First Federal Bank of Louisiana.

Zach Gordon, Construction Manager at NewGround, attended the groundbreaking ceremony.

“NewGround is proud that First Federal Bank of Louisiana looked to us to serve as their design and delivery partner, and we were thrilled to be there as they broke ground on their new Alexandria branch,” said Kevin Blair, President and CEO of NewGround.

First Federal Bank of Louisiana’s new Alexandria branch is expected to be complete by September 2019 and will open its doors for full-service operations in early 2020.


About NewGround

NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Serving Others, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at


Media Contact:
Amanda Jasper