NewGround Appoints New Director of Retail Strategy

Design firm welcomes John Mathes to the Strategy Team

CHESTERFIELD, Mo., April 22, 2020–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently announced the appointment of John Mathes, Director of Retail Strategy, to the rapidly-growing NewGround team.

Based in Atlanta, John joins the Strategy Team bringing deep industry knowledge in business development and brand strategy for financial services and retailers across the United States. John will leverage his many years of experience in the industry as a key player on NewGround’s Strategy Team, building relationships with clients, facilitating strategic sessions, project managing transformational programs, and serving as a thought leader.

As a seasoned C-suite navigator and Board-level presenter, John brings over 20 years of retail strategy experience in crafting and building brands while driving growth and traffic for clients. With a strong marketing background, John has a proven track record of successfully orchestrating brand experiences.

Throughout his career, John has created retail strategy programs for numerous notable clients such as SunTrust Bank, Regions Bank, Redwood Credit Union, Allegacy Federal Credit Union, Publix Supermarkets, NAPA Auto Parts, and Walmart.

“We are thrilled to welcome such a talented retail strategist like John to our Strategy Team. His insights will be invaluable to NewGround and most especially to our clients,” said Scott Florini, Vice President of Strategy at NewGround.

John graduated from the University of Kansas and holds a Bachelor of Science in business administration with a concentration in marketing and advertising.

About NewGround
NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Service, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at


Media Contact:
Amanda Jasper