North Peace Savings & NewGround Win MACU’s 2017 AIM Award for “Branch Design”

CHESTERFIELD, Mo., May 18, 2017–North Peace Savings & Credit Union (NPSCU), a full-service financial organization located in Northeast British Columbia, and NewGround, a design-build firm, announced that NPSCU received recognition for the Achievement in Marketing (AIM) award—from the Marketing Association of Credit Unions (MACU)—for their new service centre in Dawson Creek.

MACU is an organization that recognizes credit unions from across Canada for their outstanding marketing achievements through the Achievement in Marketing Excellence awards. NPSCU’s Dawson Creek branch proudly accepted the AIM award in branch design during the gala dinner celebration at the 2017 Strategic Marketing Conference. The award for the branch design category was judged on outstanding creative design used in the service centre that highlighted branding, member experience or digital services offered.

Together, NPSCU and NewGround developed a new appealing branch design concept described as a Smart Service Centre. By leveraging award-winning technology, the new service centre provides a high-level of service to the community by using Face 2 Face PTMs, Smart Office Suites, Experience Specialists and ATM access. Moreover, each office is a smart office, meaning that it is set up for video conferencing allowing for the Experience Specialists to instantly draw upon any expertise required across NPSCU’s network. From dynamic branded colors, to the inviting appeal of the exterior design and digital signage, NPSCU members embark on a journey from the moment they see the credit union.



“We’re particularly proud of this award, which highlights our innovative Smart Service Centre design for members in Dawson Creek, and the entire South Peace Region, said NPSCU CEO Mitchel Chilcott.

“We are honored to be recognized by MACU for our work with North Peace Savings & Credit Union as the design-build partner for NPSCU’s Dawson Creek service centre. As an organization, it is our mission to provide innovative design and the Dawson Creek service centre is an epitome of this vision. It is a dynamic and transcendent design that is one-of-a-kind,” said Greg Ward, President NewGround Canada.


About NewGround

NewGround, headquartered in St. Louis, and in Canada, Waterloo, Ontario designs and builds custom facilities including retail and corporate environments. For over a century, NewGround has been helping organizations create innovative facilities that drive revenue growth and performance. For more information, visit NewGround at

About North Peace Savings & Credit Union

NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Serving Others, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at


Media Contact:
Amanda Jasper