FirstOntario Credit Union

FirstOntario Credit Union (FirstOntario) decided to expand their branch network, leading to a 10-year engagement with NewGround to develop and execute a branch strategy focusing on the universal banker concept, where bankers are free to move about and perform both teller and member service tasks. This concept, together with cash recyclers and a groundbreaking remote teller system, made branches maximally efficient while improving the overall member experience.

As for overall look and design, the goal of each branch was to set a tone for extraordinary service. A concierge, complimentary coffee and branch tours, and comfortable waiting spaces all helped achieve this goal as well.