Lakeland Credit Union
As Lakeland Credit Union began to outgrow their existing space, NewGround’s Strategy Team determined that their central location was ideal, but that their building needed too many updates. Thus began plans to purchase the plot next-door and build a new 21,600 sq. ft. facility, serving as both a branch and the credit union’s headquarters.
NewGround’s Design Team delivered a fresh, approachable design, featuring a curved roofline and many natural elements, while maintaining the credit union’s strong brand. A teller line with cash recycling technology and a concierge desk provide a more modern and welcoming atmosphere. The new facility even received top recognition at the Achievement in Marketing Excellence (AIME) awards program for the Marketing Association of Credit Unions (MACU).
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