At Risk CTA
Results for Cody Goodrich (cgoodrich@newground.com)
CURRENT TOTAL
SCORE
41
Experience
50%
Brand
45%
Operation
50%
Growth
60%
Questions
Score
1. Our branches are easy to navigate and intuitive for visitors.
3
2. We provide access to modern digital tools (self-service, tablets, etc.).
3
3. Our branches feel welcoming, safe, and up-to-date.
3
4. Our in-branch customer experience supports our relationship goals.
1
5. Each branch location reflects our current brand visually and emotionally.
1
6. Our signage, surfaces, and furniture are consistent across the network.
1
7. Visitors leave with a clear sense of who we are as a brand.
2
8. Our spaces communicate our values (innovation, community, trust, etc.).
5
9. Our staff have the right tools and spaces to do their jobs effectively.
4
10. Branch layouts support both privacy and collaboration.
3
11. Technology is integrated seamlessly to support transactions and engagement.
2
12. We regularly evaluate space utilization and update as needed.
1
13. We’ve evaluated our branch footprint within the last 2 years.
4
14. We have a plan to grow, consolidate, or optimize our network.
2
15. We use data (demographics, traffic, performance) to inform branch decisions.
4
16. We’ve considered how our branches align with our digital strategy.
2
