First Federal Bank of Louisiana Opens New Flagship Branch

Branch now serving customers in Alexandria market

CHESTERFIELD, Mo., November 16, 2020–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently celebrated First Federal Bank of Louisiana’s (FFBLA) completion of their new flagship branch in Alexandria, Louisiana.

To provide more convenience for FFBLA’s existing and future customer base, this branch in Alexandria replaces a previous location across town.

The new 6,350 square foot flagship branch building features an 830 square foot drive up canopy and an open-ended cash bar to better serve customers. This design allows for more flexibility for a universal banker approach as FFBLA continues to transition to this banking model.

Interior features include a branded media wall above the hospitality bar in the waiting area, with digital signage that promotes community involvement activities and bank product awareness to enhance the FFBLA brand. LED lighting and clear story glass makes the new environment bright and dynamic.

NewGround provided architecture, interior design, furniture selection, environmental graphics package, and project management services for this branch location, all while concurrently remodeling FFBLA’s headquarters’ first floor lobby.

“We are proud to have helped design the architectural prototype for FFBLA’s new flagship branch in Alexandria, and we wish them the utmost success in their new space to better serve their customers,” said Kevin Blair, President and CEO at NewGround.

About NewGround

NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions and retailers master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Communication, Collaboration, Innovation, Service, and Excellence. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at



Media Contact:

Julie Molitor

Vice President of Marketing