Recently completed Juan Tabo location accentuates brand, attracts members
FOR IMMEDIATE RELEASE
CHESTERFIELD, Mo., April 20, 2021–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently celebrated the completion of U.S. Eagle Federal Credit Union’s (FCU) new branch prototype in Albuquerque, New Mexico.
As U.S. Eagle FCU’s third project recently completed with NewGround, the new 3,408 square foot facility replaces an existing outdated branch. Located on Juan Tabo, the new branch showcases U.S. Eagle’s brand with a modern design in a highly visible area to attract both new and existing members in this market.
To evoke a sense of community and hospitality, U.S. Eagle FCU’s lobby is filled with brand touchpoints such as the technology-based user bar, large-format video wall, vertical “brand tower,” dimensional taglines, and a suspended eagle sculpture that function together to create the brand experience. The hospitality waiting area provides a comfortable environment where members can easily view digital marketing messages while they wait to be assisted.
Working with local general contractor Enterprise Builders, NewGround provided architecture, interior design, environmental graphics, project management, and program management services for this branch location.
“U.S. Eagle FCU’s stunning branch facility stands as one of NewGround’s most impressive prototype designs, and we are proud to partner with them on another project,” said NewGround President and CEO Kevin Blair. “We wish U.S. Eagle continued success in their beautiful Juan Tabo branch and we are excited to continue delivering more projects for them.”
NewGround is the leader in branded spaces for financial institutions, organizations, and retailers. With over 100 years of experience, we deliver dynamic, customized solutions for clients across North America, with a regional presence from coast to coast. For more information, visit NewGround at www.newground.com.
Vice President of Marketing