Following Strategy First as a North Star in Prototype Designs

What are Prototype Designs? A brilliant strategic design tool, prototypes allow designers and stakeholders to manifest a defined organizational strategy within a physical space, with every aspect of consumer experience considered. Prototype designs are a crucial step in the design process because they allow us to put our design concepts to the test, using gathered […]

The Power of the Prototype: Embracing Change

Written by Amanda Jasper, Director of Corporate Communications at NewGround So, you’ve strategized and designed your prototype that will drive change across your branch system – but how can you drive change across your staff behavior and interaction? In this final installment of our prototype series, we interviewed NewGround’s Tom Auer, Senior Vice President of […]