With a living room-type feel, the prototype design provides a much more comfortable area for staff and members. It features a branded environmental graphic package, bringing Alaska USA’s brand to life and creating consistent branding across the branch system. Housing multiple business lines such as insurance and mortgage loans, the staff can comfortably serve members in whatever consultation space suits the member’s purpose. Since adapting the new prototype design, Alaska USA’s branches have sold more insurance services than ever before. In addition, they have opened more accounts, improved the member and employee experience, and created more engaging opportunities.