NewGround has several teams with experience across many different verticals and markets, from financials to retail to hospitality and more. But what makes NewGround unique is our designers’ and teams’ abilities to traverse from one market to the next while retaining their expertise, talent, and unique vision. For this project, team members who also have experience working with retail locations partnered with InRoads to develop their space. Their unique retail market experience gave them a different perspective – but their talent in listening to what the client’s goals are meant that the space still felt like a credit union.