Materials Matter with Lindsay Wehmeier
Walk into a thoughtfully designed space and you can feel it immediately. The lighting feels balanced. The textures make the environment feel warm and intentional. Surfaces still look polished years after opening day. Every finish works together to create an experience that feels authentic to the brand and comfortable for the people using it every […]
The COO’s Guide to Effective Collaboration with Mike Crane
In our industry, collaboration gets talked about constantly. From mission statements to proposals, collaboration is the cornerstone of every project. Real collaboration comes from diverse perspectives sharing the same end goal. To me, collaboration is open dialogue between different disciplines, departments, and skill sets working toward the optimal solution for a project or challenge. It’s […]
Retail Space Transformation: The Future of Banking and Beyond
Retail spaces — including bank branches — are evolving from transactional sites into brand experience centers. Customers now expect seamless digital-to-physical journeys, human connection, and meaningful design. Retail is no longer just about transactions. It’s about experience, emotion, and brand trust. Whether you’re a financial institution reimagining a branch or a retailer designing the next […]
Spaces that Speak: Why Design Matters
What story is your space telling? Here are some tips on how to take control of your brand’s narrative through thoughtful design. Design as a Medium for Customer Experience Integrating elements such as scent technology, time-saving kiosks, and 24-hour services can enhance the customer experience and leave a lasting impression on first-time customers. The […]
Your Guide to Building an Employee-Centric Headquarters
In the evolving workplace, designing headquarters that prioritize employee well-being and productivity is a necessity. As companies strive to attract top talent and retain their workforce, the focus has shifted to creating spaces that reflect a culture of care, innovation, and collaboration. At NewGround, we believe the key to unlocking employee potential lies in the […]
The Power of Unique Amenities for Recruitment and Retention
In a competitive and demanding job market, organizations must offer more than a competitive salary and traditional benefits to recruit and retain top talent. Unique and thoughtful employee amenities play a critical role in enhancing workplace satisfaction, productivity, and loyalty. At NewGround, we understand the transformative power of these amenities and how they can create […]
Designing Effective Hybrid Workspaces: Bridging Remote and In-Office Work
The rise of hybrid workspaces post-pandemic has fundamentally changed how we approach work. To remain competitive and promote well-being in this new era, businesses are adapting their physical environments to support a hybrid workforce. Thoughtful office design is at the heart of this transformation, ensuring that workplaces are conducive to both collaboration and focused work. […]
Office Design for Employee Health and Wellbeing
Workplace expectations have evolved rapidly in recent years and the importance of employee wellness in office design has never been more critical. As businesses innovate to stay competitive, the focus on creating health-centric workspaces has intensified. Leaders are recognizing the profound impact of the physical environment on employee well-being and productivity. Modern office designs now […]
The Emergence of the Third Space in Workplace and Retail Design
When you’re not at the office and you’re not at home, where are you? The concept of a third space, introduced by sociologist Ray Oldenburg, refers to a social environment distinct from home and work, where individuals can gather, relax, and engage in meaningful interactions. These spaces, such as cafes, parks, and co-working areas, foster […]
Crafting Experiential Retail Spaces for Meaningful Connections
How can brick-and-mortar retail stores compete with the convenience of online shopping? They can’t. So, the question becomes, how can physical retail locations justify a trip to the store? The answer lies in creating experiences and valuable customer engagement that they can’t get online. The experiential retail design transforms traditional brick-and-mortar stores into immersive environments […]