Future-proofing Your Office for the Next Generation
When building a new corporate office for your brand, you’re leaving a legacy for future generations. A typical office design should remain relevant for about 20 years, which means it should be designed with future generations in mind. The generations we’re designing for now are Generation Y, also known as Millennials, and Generation Z, who are […]
Designing Headquarters: Create Your Culture
Think about it: you spend most of your life working. Forget boring, old office spaces. Would you consider your headquarters a fun place to work? We sat down with Lou Trebino, Principal of Advisory at KPMG, along with NewGround’s very own Tom Auer, Senior Vice President of Design, and Jill Schumaier, Director of Interiors, to […]
Designing and Delivering Headquarters: NewGround’s Projects Showcased
At NewGround, we look at a company holistically, taking Brand, Place, and Culture into consideration to build the perfect headquarters space. We know that a headquarter is a reflection of your entire brand and is meant to last for a long period of time. The key difference between a nicely designed building and a great […]
Designing and Delivering Branches: NewGround’s Exceptional Work Highlighted
Designing and Delivering Branches: NewGround’s Exceptional Work Highlighted NewGround takes pride in knowing we can help a financial institution (FI) create not just a building but encompass its brand throughout that building. Designing a space that reflects exactly what the FI is looking for is the greatest achievement we could ask for. Below are a few […]
Lessons from the Hamburger: Remodel to be Remarkable
Believe it or not, the banking industry can learn a thing or two from the fast food industry. How is that possible considering the vast differences between the two, you ask? The key is relevance. Remodeling to be relevant is a simple solution to boost sales and revenue. Attracting customers by making a restaurant (or […]
Remain a Player in the Game — Will Your Bank Make the Millennial Cut?
By Amanda Jasper Millennials in the U.S. will control an estimated $7 trillion in assets by 2020. Right now, they are the largest demographic looking to buy their first house. Why should banks care about this? The answer is simple—buying power. Meanwhile, the digital world has created new behavioral patterns and levels of interaction. This is […]
Brand Loyalty, Lust, & Love—How Millennials Love Personalized Banking
By Amanda Jasper Only 66% of Millennials visited a physical bank branch within the past six months. Banks are challenged now more than ever to engage all their customers. Since traditionally the in-person branch and drive-thru experience are what typically brings the most customer engagement, attracting Millennials—and more importantly, keeping them as customers—requires us to […]
Come One, Come All | Targeting Millennials and Beyond in Banking
Written by Amanda Jasper Millennials are destined to change the world as we know it… And it’s already begun. With technological advances and adaptations unlike any other previous generation, Millennials are impacting banking innovation and customer service in ways never seen before. Financial institutions need to create strategies to keep up. Millennials—including those born between […]