Branded Space Design Firms: Why Differentiation Matters in Workplace Strategy
Your physical space is one of the most powerful tools for expressing your brand. For banks, credit unions, and financial institutions, it’s not just about design — it’s about creating an environment that communicates trust, purpose, and connection. Branded space design firms like NewGround transform values and strategy into architecture that drives engagement, loyalty, and […]
Designing Next-Generation Branches: Engaging Millennials and Gen Z Consumers
Digital Integration and Seamless Experiences The dramatic shift toward digital banking has been pronounced in every age bracket, with younger generations in particular prioritizing digital services over the in-person experience. But as Millennials and Gen Z consumers age into more complex banking needs like mortgage services and business loans, financial institutions can remain competitive by […]
Embracing Flexibility: Dynamic Design for Financial Institution
The ability to adapt effectively offers an advantage in any market. For example, points of contact with consumers have to meet and exceed expectations that are constantly changing. As consumers increasingly turn to digital-first banking experiences, the need for flexibility in financial institution design has never been more critical. Spaces that can evolve alongside industry […]
Design and Tech Synergize to Elevate Retail Experiences
The future of retail lies at the intersection of design and technology. In the retail design space, we’ve seen firsthand how combining innovative design principles with cutting-edge technology can create immersive and memorable customer experiences. Even in the realm of optimization, technology is helping retailers fine-tune their store layouts, using machine learning to track and […]
Greening Hospitality: Innovations in Sustainable Design Practices
In an era where environmental consciousness is at the forefront of global concerns, the hospitality industry is embracing sustainable design practices to minimize its environmental impact while appealing to eco-conscious guests. From green materials to energy-saving technologies, hotels are adopting innovative solutions to create more sustainable and environmentally friendly spaces. Health and Energy-Saving Technologies One […]
Crafting Memorable Hospitality Experiences: Designing Environments that Delight
In the vibrant and competitive world of hospitality, creating memorable experiences is paramount. While exceptional service and outstanding amenities play a crucial role, the physical environment itself holds tremendous power to captivate guests and leave a lasting impression. At NewGround, we know that environments matter, and our comprehensive approach to design ensures every aspect of […]
Revitalizing Historic Properties: Preserving Heritage while Embracing Modern Hospitality Design
Historic buildings stand as silent witnesses to the passage of time, carrying within them the stories and architectural elegance of eras gone by. In recent years, a compelling trend has gained significance in the hospitality industry: the transformation of these historic properties into modern venues of comfort and luxury. At NewGround, we believe the unique […]
Designing for Accessibility: Modern and Inclusive Banking Spaces
Inclusivity and accessibility are essential elements of any public-facing design. Financial institutions recognize the importance of ensuring that their banking spaces are welcoming and accessible to all. For NewGround, a firm specializing in creating branded spaces, inclusivity goes beyond legal requirements—it’s a fundamental part of our design ethos. Why it Matters Banking customers come from […]
Transforming Financial Institutions: Navigating Change with Effective Change Management
In the dynamic landscape of financial services, change is the only constant. Evolving customer expectations, technological advancements, and regulatory demands pose significant challenges to financial institutions. Now more than ever, effective change management is an ongoing need. In this article, we will explore the role of change management in financial institutions and how it empowers […]
Transforming Retail Spaces: How Strategic Assessment Drives Performance and Growth
Retail spaces have to evolve as quickly as consumer preferences. Retailers need constant innovation and optimization to stay ahead of the curve and provide experiences that surpass expectations. One of the critical factors in achieving success is the strategic assessment of existing retail networks. By thoroughly evaluating current performance and identifying opportunities for improvement, retailers […]