The building is meant to serve entrepreneurial retailers and office startups who need affordable space and want to be part of the up and coming community. The first floor features small, independent retailers, while the second and third floors contain office space for start-up companies of various sizes. NewGround’s interdisciplinary design team used conventional steel construction and an industrial aesthetic to keep costs down, while still featuring some repurposed shipping containers to tie the two phases together. The new design creates a strong street presence that brings life back to what was a gap in the urban community.