The Emergence of the Third Space in Workplace and Retail Design
When you’re not at the office and you’re not at home, where are you? The concept of a third space, introduced by sociologist Ray Oldenburg, refers to a social environment distinct from home and work, where individuals can gather, relax, and engage in meaningful interactions. These spaces, such as cafes, parks, and co-working areas, foster […]
Crafting Experiential Retail Spaces for Meaningful Connections
How can brick-and-mortar retail stores compete with the convenience of online shopping? They can’t. So, the question becomes, how can physical retail locations justify a trip to the store? The answer lies in creating experiences and valuable customer engagement that they can’t get online. The experiential retail design transforms traditional brick-and-mortar stores into immersive environments […]
