Move over, Millennials. Generation Z is coming of age, now representing one-quarter of the population. Financial institutions need to work at reaching this rising cohort in order to achieve success and grow. 

In this white paper, you will learn…

  • How Generation Z differs from Millennials in their experiences and the way they view the world
  • What Generation Z expects from brands and spaces
  • Generation Z’s views on banking and the unique way they interact with financial institutions
  • How Generation Z prefers to communicate with the brands that serve them
  • How to tailor your message to resonate with Generation Z consumers

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