Move over, Millennials. Generation Z is coming of age, now representing one-quarter of the population. Financial institutions need to work at reaching this rising cohort in order to achieve success and grow.
In this white paper, you will learn…
- How Generation Z differs from Millennials in their experiences and the way they view the world
- What Generation Z expects from brands and spaces
- Generation Z’s views on banking and the unique way they interact with financial institutions
- How Generation Z prefers to communicate with the brands that serve them
- How to tailor your message to resonate with Generation Z consumers
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