Hundreds of banks and credit unions go through mergers, making the likelihood of facing one during a financial institution’s lifetime highly likely. But what happens in the wake of a merger? Is the brand left clear and meaningful to clients and potential clients of the institution? Or has the merger left your brand feeling confused and muddled?
There’s a lot to think about after a merger.
- How can you communicate the merger or acquisition to both sides of consumers?
- How can you make the transition easier for them?
- Is there a way to keep consumers loyal?
- How can we find a brand that honors both sides of the merger?
Find a Brand that Supports Your Story
Brands should tell consumers exactly what they stand for as a financial institution, and that includes where you’ve come from or where you’re going. Finding a new brand after a merger isn’t abandoning a past history, it’s embracing the future.
With careful planning from brand experts, a new brand after a merger can pay homage to history and inform consumers of the change. Furthermore, it can help transition consumers through the change and keep them loyal to the financial institution.
At NewGround, we’re the experts in defining your Brand Essence and discovering the strategy that fits your specific brand. We’ll help you find pain points in your brand, such as a merger, and develop a strategy to put you on the path to success.