What story is your space telling? Here are some tips on how to take control of your brand’s narrative through thoughtful design.
Design as a Medium for Customer Experience
Integrating elements such as scent technology, time-saving kiosks, and 24-hour services can enhance the customer experience and leave a lasting impression on first-time customers. The small details matter– bold leaders at Blue Nile knew that. They included a full-service kiosk where customers can customize and shop the store without the hassle. Not only does this provide a unique experience for customers who are waiting, but it also brings their services to customers in a more accessible way.
Leverage Your Brand Colors
Your brand colors should be seamlessly integrated into your space. Learning the psychology around colors and how certain shades evoke emotion is a great place to begin. You can stand out by making design choices that correspond with your brand colors–think bold colored furniture and striking logo walls. For our clients at Carolina Foothills Federal Credit Union, they knew the value of incorporating their brand colors in their space.
Level Up with Environmental Graphics
Environmental graphics are a creative way to share your story without speaking a word. Not only do they level up your design, but they also provide a creative way to share your history, values, and overall brand message. Maui County Credit Union created a wall that shared the rich history of the community and their place in the brand story.
Set Yourself Apart from the Competition
What would it look like if you provided a secondary service to your customers? For CME Credit Union, they wanted to create a branch that went against traditional design. How did they achieve that? By creating a full-service coffee shop in their branch lobby. They also implemented a technology hub–a one-stop-shop for customers to connect with services.
