Multisensory Design

Discover the Science of Unforgettable Brand Experiences

You only have one chance to make a first impression.

Leveraging multisensory experiences is a revolution in how we connect, feel, and engage with spaces.

Imagine stepping into a space where every detail — from the lighting to the texture of surfaces — is meticulously crafted not just to be seen, but felt, heard, and even smelled. Here, technology enhances rather than overshadows humanity, creating experiences that linger long after you've left.

This isn't just a vision of the future - it's how the world's leading retailers and hospitality companies are transforming the customer experience to make an impression that lasts. This is how NewGround International brings multisensory experiences to life for our clients.

Let Us Show You How

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This isn’t just a vision of the future – it’s how the world’s leading retailers and hospitality companies are transforming the customer experience to make an impression that lasts. This is how NewGround International brings multisensory experiences to life for our clients.

92% of retailers have invested in digital signage to advertise products and services.

90% of people watch digital signage AND 98% recall what they saw – leading to a 5x increase in customer inquiries.

Only 3% of marketing budgets are spent on enhancing the in-person experience.

Integrated Design Process

Multisensory elements are embedded into your design from the very beginning, ensuring a seamless experience.

Sight

Engaging architecture and digital displays help customers familiarize and finalize purchase decisions.

SOUND

How does your brand ‘sound’? We procure anthems that leads to extended shopping experiences and an enhanced brand perception.

SCENT

Adding scent marketing enhances product recall by 70% and extends product recall by two weeks.

TOUCH

Interactive kiosks, product displays and engaging furniture stimulate a sense of ownership, leading to higher transaction numbers.

With NewGround International, you can make bold moves with confidence.

Let’s imagine your future, and build it together.

We help brands plan, design, and build innovative spaces that turn heads and accelerate growth.

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