NewGround’s SVP to Speak at 2018 KBA Spring Conference

Bankers will learn how to transform their brand for success

CHESTERFIELD, Mo., April 16, 2018 – NewGround, a St. Louis-based design firm, announced that Senior Vice President of Business Development, Jeff Winter, is scheduled to speak at the 2018 Kentucky Bankers Association Spring Conference at the Marriott Griffin Gate Resort on April 18, 2018.

Jeff’s presentation entitled, “The Art of Branch Transformation,” explains how a bank’s unique brand is leveraged and transformed through a strategic combination of art and science. NewGround has discovered that while in-branch customer satisfaction is increasing, customer engagement and the likelihood to buy are often not keeping pace. The complex interplay between people, process, and technology, combined with the differences between branches across your network, means a “one size fits all” approach may not successfully deliver a bank’s business objectives.

“My goal for this session is to motivate bankers to think differently about creating memorable experiences, deepen their understanding of research associated with customer behavior, review critical aspects of branch transformations, and understand what a customer-facing universal banker skill set should look like,” said Jeff Winter, Senior Vice President of Business Development of NewGround.



Jeff brings a wealth of senior management experience in marketing, business development, and client retention to NewGround. Possessing a background in consulting, Jeff has helped organizations take a holistic view of their business to help uncover ways to improve work environments, move turnover to healthy levels, and most importantly, achieve long-term sustainable growth. Jeff earned his bachelor’s degree from Westminster College and received his MBA from Webster University.


About NewGround

NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Serving Others, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at


Media Contact:
Amanda Jasper