MACU’S 2018 AIME Award for “Marketing Design”
CHESTERFIELD, Mo., May 29, 2018–NewGround, a St. Louis-based experiential design-build firm, recently celebrated its award-winning recognition for Marketing Design with FirstOntario Credit Union, which received the Achievement in Marketing Excellence (AIME) award—from the Marketing Association of Credit Unions (MACU)—for their flagship branch in North Oakville.
Winning the AIME award signifies outstanding achievement in credit union marketing across Canada in digital, content, design, and advertising ingenuity.
Together, FirstOntario Credit Union and NewGround developed a new branch strategy focusing on the universal banker concept. Specializing in creating experiential branded environments, NewGround designed the facility with FirstOntario Credit Union—from a functionality and marketing standpoint—using a process called the Member Journey. The foundation of the journey is built around five activity zones that must be addressed to maximize the experience with marketing messages a person receives through their interaction with the facility.
The 5,000-square foot banking centre serves all customer needs and uses strategically placed free-standing teller pods to allow for a more modern, personal alternative to the traditional teller line. Additional features include interactive teller machines for on-demand transactional banking and digital media screens displaying dynamic content localized to the community.
Customer amenities, such as a self-serve café area, various seating areas, and a series of non-traditional private meeting rooms were designed to break down traditional transactional barriers and engage the customer to provide a more unique and personal banking experience.
On behalf of FirstOntario Credit Union, NewGround proudly accepted the AIME award during the awards gala, hosted by the Canadian Credit Union Association on April 30, 2018, at the Sheraton Centre in Toronto.
“It was a true honor to be recognized by MACU for our work with FirstOntario Credit Union as their design partner. FirstOntario Credit Union was a great client to work with, and we were excited to help them further bring their brand to life,” said Greg Ward, President of NewGround Canada.
NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Serving Others, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at www.newground.com.