Firm revitalizes brand with new story, unified voice, visuals
CHESTERFIELD, Mo., January 7, 2020–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently launched a new website and refreshed brand to go to market with a progressive, connected approach to deliver the next generation of design.
Leading the industry for over 100 years in thought leadership and innovation with a menu-based approach, NewGround offers strategy, design, project management, environments, and change management services for financial, retail, and corporate organizations across North America.
NewGround’s complete suite of integrated services offers quantified return on investment with lower risk, creates transformative experiences with every future-proofed space, and aligns Brand, Place, and Culture to deepen consumer engagement and enhance team performance.
With further-refined messaging, branding, and digital presence, NewGround’s key messages serve as the compass to reinforce the refreshed brand identity and set the company apart from competitors.
To accompany this revitalized messaging, the new website showcases a vibrant, modern color palette and striking project photography to bring the refreshed brand to life. The revamped website deep dives into consistent messaging surrounding projects, services, expertise, and the latest research and insights. Crisp, clean backgrounds with pops of color and streamlined navigation throughout the site reinforces new brand standards.
“We are excited to launch our new website and refreshed brand to make NewGround the strongest and fastest in our industry,” said Kevin Blair, President and CEO at NewGround. “Our innovative strategy on how we go to market will help us better-serve our clients and achieve our overall company goals.”
NewGround is the industry thought-leader in strategy, innovative design, and project management, and has been for over 100 years. We help financial institutions master the power of their space to create the next generation workplace and retail solutions. At NewGround, we are driven by our core values of: Serving Others, Excellence, Innovation, Collaboration, and Communication. Headquartered in St. Louis, Missouri, NewGround maintains corporate offices in Chicago, Illinois, Honolulu, Hawaii, and Waterloo, Ontario, with a regional presence throughout the U.S. For more information, visit NewGround at www.newground.com.
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