The Human Side of Design
The Human Side of Design with Spencer Branham, Director of Branded Environments, NewGround Chicago In a world where AI can generate images within seconds and automate creative tasks, one question continues to rise to the surface: What makes design truly human? For Spencer Branham, Director of Branded Environments at NewGround’s Chicago office, the answer is […]
Materials Matter with Lindsay Wehmeier
Walk into a thoughtfully designed space and you can feel it immediately. The lighting feels balanced. The textures make the environment feel warm and intentional. Surfaces still look polished years after opening day. Every finish works together to create an experience that feels authentic to the brand and comfortable for the people using it every […]
How Workplace Design Impacts Mood
How does workplace design impact employee mood? Or, better yet, who would want to work 40 hours a week in a space that increases stress and stunts creativity? We’ll let you in on a secret, nobody does. As workplace experts, we know that intentionally designed workplaces can lift spirits and encourage creativity, while a poorly […]
Spaces that Speak: Why Design Matters
What story is your space telling? Here are some tips on how to take control of your brand’s narrative through thoughtful design. Design as a Medium for Customer Experience Integrating elements such as scent technology, time-saving kiosks, and 24-hour services can enhance the customer experience and leave a lasting impression on first-time customers. The […]
Designing for the Future: How Hybrid Workplaces and Sustainability Go Hand in Hand
As the workplace continues to evolve, businesses are embracing two critical priorities: hybrid workplaces and sustainability. These concepts are more than trends; they are reshaping how organizations function, connect, and thrive. These two goals work seamlessly together, creating workplaces that are as forward-thinking as the people who work in them. The Shift to Hybrid Workplaces Hybrid workplaces have […]
Our Design Predictions for 2025
With the influence of technology and the rekindling of vintage design, staying on-trend can pose challenges in 2025. Being true to your brand, while offering unique consumer experiences is the new expectation in design. NewGround industry experts shared what they are seeing clients and trends lean toward in 2025. Staying Relevant with Technology Our Regional […]
Crafting Memorable Spaces Through Multisensory Technology
In a world of changing and modernized technology, it is not enough to simply update a space. Businesses and institutions must think critically about ways they can make lasting impressions while serving their clients and consumers. Multisensory technology opens a world of possibilities for organizations to communicate their brand and values without speaking a word. […]
The Power of Unique Amenities for Recruitment and Retention
In a competitive and demanding job market, organizations must offer more than a competitive salary and traditional benefits to recruit and retain top talent. Unique and thoughtful employee amenities play a critical role in enhancing workplace satisfaction, productivity, and loyalty. At NewGround, we understand the transformative power of these amenities and how they can create […]
The Undeniable Impact of Lighting on Employee Satisfaction
Why do the best companies invest so heavily in their people? The answer is simple: high employee satisfaction leads to better retention rates and increased productivity. While various factors influence employee satisfaction and retention, the physical work environment is crucial. Among the elements of office design, lighting is a critical yet often underestimated component. At […]
Branding and Identity in Headquarter Design
Your public-facing brand identity serves to separate your organization from its competitors and portray genuine values that connect with your consumers. A beautiful and effective brand expresses itself beyond standard elements like logos, slogans, and ad campaigns. It should extend to the physical space where your staff and consumers interact, where teams collaborate, and especially […]