Atlantic Central Branch Transformation

Atlantic Central, a network of 49 credit unions across eastern Canada, wanted to develop a roadmap for branch transformation while ensuring brand consistency. NewGround held an exploratory workshop, called Ideation, where different credit unions contributed ideas. As a result, four different branch designs were created to serve different functions, but all with a consistent branding and experience.

The new designs emphasized the shifting role of financial institutions away from handling cash transactions and towards a more consultative experience. They also strengthened the overall branding, promising members the same experience no matter which branch they chose to visit.

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number of credit unions in the pilot program
number of new accounts opened first week at one location
award winner