Atlantic Central Branch Transformation
Atlantic Central, a network of 49 credit unions across eastern Canada, wanted to develop a roadmap for branch transformation while ensuring brand consistency. NewGround held an exploratory workshop, called Ideation, where different credit unions contributed ideas. As a result, four different branch designs were created to serve different functions, but all with a consistent branding and experience.
The new designs emphasized the shifting role of financial institutions away from handling cash transactions and towards a more consultative experience. They also strengthened the overall branding, promising members the same experience no matter which branch they chose to visit.
Ready to get started?
We want to hear from you.