Copperfin Credit Union

Prototypes + Rollouts / Strategy → Design → Interiors / Multiple Locations
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THE DETAILS

THE CHALLENGE

Copperfin Credit Union wanted to re-establish their brand presence in Thunder Bay, ON, a proud metropolitan area with a long history.

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THE JOURNEY

NewGround helped Copperfin redesign three branches over the course of two years, starting with their new branch location in Harbour.

NewGround started with a market and location analysis for the new Harbour location, suggesting a new transaction concept and redeveloping the overall brand experience. Staff were involved in the design process and quickly took to the new concept.

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THE DESTINATION

The success of this redesign lead to two more projects in existing locations, all of which together created a vibrant melding of brand, place, and culture.

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