First Choice Emergency Room

Prototypes + Rollouts / Strategy → Design → Build → Interiors / 6,000 SQ. FT.
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THE DETAILS

THE CHALLENGE

First Choice Emergency Room (FCER) provides a comprehensive yet more efficient alternative to conventional hospital-based emergency room services. Founded in 2002 in Dallas, Texas, FCER switched their target focus from development to expansion. Wanting to ensure their patients, rather their customers, have a consistently positive experience, FCER partnered with NewGround to develop a prototype that clearly defines their brand and what they do, yet is efficient and functional in design concept.

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THE JOURNEY

FCER’s innovative freestanding facilities are fully equipped emergency rooms with state-of-the-art diagnostic technology and on-site labs strategically located within key markets of Texas and Colorado.

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THE DESTINATION

Using the Patient Journey model, NewGround’s Design Team implemented a seamless flow for patients and an efficient workspace for employees. Pleased with the results of the collaborative design efforts, 6 locations were rolled out in two states. Each FCER location is revolutionizing the delivery of emergency medical services for adult and pediatric traumas.

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