Rosedale Federal Savings & Loan Association Renovates New Flagship Branch

Towson branch complete with a refreshed new design


CHESTERFIELD, Mo., April 27, 2021–NewGround, a St. Louis-based innovative architecture, design, and project management firm, recently celebrated the completion of Rosedale Federal Savings & Loan Association’s new flagship Towson branch in Baltimore, Maryland.

Looking to make an impact and attract younger clientele with a previously dated location that was acquired in a recent merger, the newly renovated 4,220 square foot branch highlights a refreshed take on Rosedale Federal Savings & Loan Association’s brand and features updated exterior signage, a history wall, and an eye-catching glass entry tower where the front portion of the branch used to stand.

Transformed from a dated, traditional style branch to a modern retail delivery, the facility uses the universal banker model with teller pods, cash recyclers, and a smart ATM. The space now presents itself as a modern banking environment and serves as a template for future Rosedale branches, as bulletproof glass was removed and transitioned to a much more bright, welcoming space.

NewGround provided design, project management, environmental design, and contracted-out training services for this renovation, all while remaining occupied throughout the duration of the project.

“This branch transformation for Rosedale Federal Savings & Loan Association turned out beautifully, and we are proud to have helped them renovate their newly-acquired space to better serve their customers and represent their brand in a much more inviting facility,” said Kevin Blair, President and CEO at NewGround.

About NewGround

NewGround is the leader in branded spaces for financial institutions, organizations, and retailers. With over 100 years of experience, we deliver dynamic, customized solutions for clients across North America, with a regional presence from coast to coast. For more information, visit NewGround at


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Julie Molitor

Vice President of Marketing