Offerings


Brand Translation
Application
Rollout

Brand Translation

Chances are you have a well-defined brand. We’ll respect your brand’s tenets and guidelines as we bring it to life in the retail space. A differentiated branded experience is what sets your organization apart from your competition, and our experienced retail strategists and designers know how to orchestrate just the right messaging hierarchy to find the perfect balance between branding and promotion.

Application

With a brand translation plan in hand, we create, produce, and install signature brand elements, environmental graphics, and digital components as part of a retail brand program. Typically, the program is first applied to prototype locations, pilot stores, or single-sites as an in-the-field pressure test.

Rollout

With a brand translation plan in hand, we create, produce, and install signature brand elements, environmental graphics, and digital components as part of a retail brand program. Typically, the program is first applied to prototype locations, pilot stores, or single-sites as an in-the-field pressure test.

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Press Release
6/16/21
NewGround Celebrates West Texas National Bank Completion

Project completed ahead of schedule despite local weather setbacks FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., June 16, 2021–NewGround, a St. Louis-based...

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Article
5/17/21
Our CEO Kevin Blair has been featured in CU Management’s article on The Great Unlock!

Technology is moving incredibly fast, and gradual changes could be futile, says the president/CEO of CUES Supplier member NewGround, St. Louis....

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Article
4/29/21
Our CEO Kevin Blair has been featured as St. Louis Business Journal’s Character Feature of the month!

In his interview, Kevin dives into his deeply-rooted history serving financial institutions, giving him a powerful edge by knowing the...

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