service / Strategy

Communication

Let your brand do the talking at retail.

Offerings

Signature Brand Elements
Environmental Graphics
Digital

Signature Brand Elements

The best way to connect disparate retail locations together under one brand is to design and deploy a consistent package of experiential elements that consumers look to for familiarity and trust. They want to know they’re doing business with their brand of choice, no matter where they engage. NewGround’s signature brand elements manifests your brand with consistency in any space.

Environmental Graphics

NewGround understands that brand identity is what sets retail space apart from a plain and commoditized environment. We transform a generic palette into a visual brand hierarchy that instantly communicates everything from brand to product and services to promotion.

 

Digital

Put the power of video and animated graphics to work in your retail environments with a digital messaging platform from NewGround. Not just technology and screens, but fully strategized and zoned content distribution with the right message at the right time to the right audience. Stop printing posters and collateral and let digital do your heavy lifting when it comes to in-store communication.

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Insights

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Article
4/29/21
Our CEO Kevin Blair has been featured as St. Louis Business Journal’s Character Feature of the month!

In his interview, Kevin dives into his deeply-rooted history serving financial institutions, giving him a powerful edge by knowing the...

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Article
4/28/21
Bankers Prep for Return to Headquarters As Work-From-Home Continues

NewGround’s President and CEO Kevin Blair has been featured in The Financial Brand! In his interview, Blair discusses the need...

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Press Release
4/27/21
Rosedale Federal Savings & Loan Association Renovates New Flagship Branch

Towson branch complete with a refreshed new design FOR IMMEDIATE RELEASE CHESTERFIELD, Mo., April 27, 2021–NewGround, a St. Louis-based innovative...

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