Branding
Messaging and visuals that communicate your value, shine regardless of platform, and position you for the global marketplace.
Capture Your Essence
Your brand is your essence. It’s who you are, how others feel about you, and what they say about your organization when you’re not around. It encompasses how your team works together, your services, online interactions, and the in-person consumer experience.
Let’s make sure your brand elements — logo, name, messaging, colors, fonts, textures, and more — capture your essence, then reflect who you are across platforms: on the web, on your app, in your workplace, and within your in-person consumer experience.
Clear. Compelling. Head-Turning.
Get our team on your team for your brand strategy, messaging, naming, visual branding, rollout, and more.
Turn Your Whole Team Into Brand Ambassadors
Uncover your Brand Essence™ — the key differentiation point at the heart of your brand. Teach your entire team to communicate that essence in a few words.
Drive Cultural Change Through Internal Branding
Craft language to inspire your people, measure their performance, and create consistent experiences for everyone who interacts with you.
Get Strong, Consistent Messaging Across Platforms
Create a unified brand experience for others by defining your brand’s promise, value propositions, core values, and more.
Communicate Wordlessly
Our process delivers compelling visual elements to communicate your DNA in one look, in person or online: logo, colors, fonts, and more.
Featured Project
Carolina Foothills Federal Credit Union
Mauldin, SC
Here’s How It Works
"NewGround is committed to excellence."
What Groundbreakers Are Saying About NewGround's Strategy Offerings
“You seem to consistently deliver beautiful design that brings a brand to life and maybe even advances the brand forward.”
Danielle Falconera
VP Marketing
Common Deliverables
- Internal and External
- Research
- Site Visits
- Branding Workshops
- Naming Process
- Brand Essence
- Brand Promise
- Logo
- Color Palette
- Brand Look & Feel
- Brand Guidelines
- Corporate Identity (Letterhead, business cards, etc.)
- Environmental Application
- Website and Mobile App
- Design
- Digital Ads
- Traditional Advertising
- Collateral
- Internal and External
- Rollout Campaigns
