After rebranding, Reliant Bank wanted to bring its branches—each with a different style, layout, and clientele— in line with the new brand. NewGround’s ability to handle all aspects of the transformation was appealing, as was its ability to provide cutting-edge designs.
NewGround helped translate who Reliant Bank was as a brand into a new physical retail design, with uniform branding (colors, finishes, wall logo) that communicates a professional banking experience. After successfully transforming existing branches, NewGround helped Reliant open new locations in new markets using the same strategy and design principles.
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